Alliance Data Systems (NYSE:ADS) traded today at a new 52-week high of $111.74. Approximately 279,000 shares have changed hands today, as compared to an average 30-day volume of 619,000 shares.
Alliance Data and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at more than 50 locations worldwide.
Potential upside of 3.8% exists for Alliance Data Systems, based on a current level of $110.14 and analysts' average consensus price target of $114.29. The stock should find initial support at its 50-day moving average (MA) of $103.05 and further support at its 200-day MA of $95.34.
In the past 52 weeks, shares of Alliance Data Systems have traded between a low of $70.64 and a high of $111.74 and are now at $110.14, which is 56% above that low price. The 200-day and 50-day moving averages have moved 0.40% higher and 0.51% higher over the past week, respectively.
