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Harte-Hanks Ranks the Lowest in Terms of P/E Ratio in the Advertising Industry (HHS, FMCN, IPG)

Published on Fri, 02/15/2013 - 11:23
By Robert Cotter

Below are the three companies in the Advertising industry with the lowest price to earnings (P/E) ratios. P/E is an important valuation tool when comparing companies in the same industry. A higher P/E ratio means that investors are paying more for each unit of net income, so the stock is more expensive compared to one with a lower P/E ratio.

Harte-Hanks (NYSE:HHS) is lowest with a P/E ratio of 12.86. Harte-Hanks, Inc. owns and operates a direct marketing company that provides a full range of specialized, coordinated, and integrated direct marketing services to companies in a wide variety of industries. The Company's customers are located in the United States and other countries. Harte-Hanks also publishes shopper publications which are highly targeted advertising vehicles.

In the past 52 weeks, shares of Harte-Hanks have traded between a low of $5.14 and a high of $9.81 and are now at $7.56, which is 47% above that low price. The 200-day and 50-day moving averages have moved 0.24% lower and 3.02% higher over the past week, respectively.

Focus Media Holding (NASDAQ:FMCN) is next with a P/E ratio of 14.55.

Finishing up the bottom three is Interpublic Group of Cos (NYSE:IPG), with a P/E ratio of 16.36.

By Robert Cotter